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| August 2008 |
Research on children’s shoes: Labeled shoe sizes misleading |
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How well do kids’ shoes really fit? This is the question an Austrian research team investigated in Germany, Austria, Switzerland and Liechtenstein by conducting 42 public “Measuring Day” events for children. The sobering results: over 50% of the children tested wear shoes that are too short for their feet. The highest percentage of children in poorly-fitting shoes was found in Germany.
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| March 2008 |
Measuring Days for Kids’ Feet in spring 2008 |
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The research team is back on the road this spring, holding Measuring Days for Kids’ Feet. We’ll be holding one in Güssing (Austria) on Friday, March 28th. In cooperation with the Castle Country regional health insurance agency (GKK Burgenland, GesundheitsInfoZentrum), parents have the opportunity to have the fit of their children’s shoes tested free of cost.
Where and when: Güssing, Hauptplatz 1, 9 am to 3 pm.
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| February 2008 |
Spring 2008: Practical tips on fitting kids’ shoes |
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Press release, March 1, 2008, Research team “Children’s Feet – Children’s Shoes”
Spring is in the air – high time to get kids’ feet out of their heavy winter boots and into lighter little shoes. To make sure the new ones fit right and don’t pinch kids’ growing feet, here are a few important tips for your spring shoe shopping:
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| September 2007 |
We have a dynamic autumn coming up: research, Measuring Days for Kids’ Feet and anti-skid sock development |
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This fall we’ll be kept very busy: We will be travelling throughout Austria and to Germany and Switzerland on our “Children’s Feet – Children’s Shoes” mission. Measuring Days for Kids’ Feet are also planned in Sweden and Norway.
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| August 2007 |
Test shopping for kids’ shoes with a camera team from Austrian television |
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On August 1, the consumer service programme “Konkret” on Austrian TV reported on the results of a “test shopping expedition” for children’s shoes (ORF 2, 6:30 -7:00 pm).
The Austrian research team “Children’s Feet – Children’s Shoes” went too, of course – afterwards we tested the shoes purchased and evaluated the quality of the information provided by sales personnel.
- The good news: All the shoes purchased fit our young test subjects well.
- As expected: A comparison of the labelled shoe size and the actual length of the shoes showed that 2 out of 3 children’s shoes are shorter than they should be.
- The bad news: The quality of the sales advice provided by sales personnel could definitely be better. Many sales assistants used inappropriate methods to test fit (for example, inserting the thumb between the heel and the back of the shoe) and gave out incorrect information about the growth rate of kids’ feet (for example, “It's impossible to say how fast kids’ feet grow; it’s different for each child”).
Link to the programme: http://tv.orf.at/konkret/
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